Advertising Profile Exploration

In this activity, students learn about targeted advertising profiles that online companies like Google and Meta construct based on their online user activities. By exploring their own advertising profiles, students consider how these perceptions of their personalities are created as well as how well the profiles correspond to how the students understand their own identities. The goal of the activity is not to convince students to reject any platform that uses targeted advertising, but rather for them to understand more of the processes that are often hidden from the direct view of many users.

Download a copy of the lab exercise handout here: Click Here (PDF, 378 KB)